Information

heds started in 2021 as a fully digital brand, creating CG music videos & beat tapes with the international underground producer community.

Led by founders DEFFIE, sober rob, and 0xcambot, the transition from to a URL/IRL brand was marked by the opening of the Melrose Store in January of 2024.

Services provided by heds slowly expanded into live production. hedsRADIO was born. We started recording every set at the store and experimented with spinoffs like carRADIO.

The build out of the space includes a custom projection-mapped 6.1 VOID Soundsystem, Full 4K Livestreaming Studio, and a Mixing Lab. We are available for rentals.