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heds started in 2021 as a fully digital brand, creating CG music videos & beat tapes with the international underground producer community.

Led by founders DEFFIE, sober rob, and 0xcambot, the transition to a IRL brand was marked by the opening of the Melrose heds space in January of 2024.

Services provided by heds slowly expanded into live production. hedsRADIO was born as we started recording sets at the store. This led to spinoffs like carRADIO, which has taken the music industry by storm as a platform for uniquely exhibiting dj sets & new releases.